We have a broad experience of applying mathematical analysis to practical problems. Statistics, simulation, logic, numerical analysis and queuing theory can be applied,

Examples of our work in this area include
- the design and interpretation of very low subject experiments, allowing meaningful results (positive or negative) to be derived quickly with minimal cost and risk;
- the use of formal simulation technologies to understand the dynamics of customer behaviour — enabling critical tipping points to be identified and managed;
- the application of continuous mathematical analysis to the characterisation of 'complex' systems;
- the use of logic to prove the correctness of safety critical systems;
- the application of queueing theory to the design and layout of both physical and electronic stores.
